Web Scientists

We have the skills, knowledge, wisdom, expertise, and experience to make your business succeed online.

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Science, Not Luck

You don't need luck to succeed online.

You need Science.

You need Cezaa.

Data, Not Guesswork

Data lights the path to success.

You need more than a pretty website to succeed online.

You need to understand your customers and the way they use the web.

Our Goal = Your Success

We've done the research.

We know what works online and what does not.

Let us share our knowledge with you and make your business succeed online.

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Our Services

Web Development

We create technically amazing, secure, and mobile-friendly web software:

  • Marketing web sites to attract new and repeat business
  • Customer web apps to help your customers help themselves
  • Backend web apps to help your staff and increase efficiency
Can Cezaa really save my business time and money?

Website Search

Fractle is the search engine for business websites and features everything you expect from a state-of-the-art search engine.

Fractle helps your customers find what they're looking for fast, so they stay on your site, instead of heading off to your competitors.

Does my website really need a search engine?

Search Insights

Fractle gives you the missing piece to the puzzle and tells you exactly what your customers want, which helps you:

  • Improve your Google Ranking
  • Write Viral Social Media Posts
  • Increase your Conversion Rate
  • Improve your Advertising Efficiency
Can Fractle really help me to succeed online?

Social Media

We help our customers use social media to achieve their goals:

  • Marketing and advertising to generate new business
  • Fostering brand loyalty and building repeat business
  • Social proof and credibility
Will Social Media really help my business?

Analytics & Analysis

We provide our customers with actionable reports and advice that explain in plain english, what you need to know, when you need it.

We will not provide you with tons of indecipherable raw data, unless that's what you want.

Will Cezaa's reports really help us make the right decisions?


To be hugely successful at online advertising, you need to understand your customers and their buying process.

Using Fractle's insights, Cezaa can pick the right keywords, create the best ads, and maximize your return on your advertising dollar.

Can Cezaa really make my online ads profitable?

SEO (Search Engine Optimization)

Stop wasting your time and money tinkering with keywords — start getting results and reach the top of Google.

Your customers don't think like you or even your SEO expert — they use their own words and terminology.

Cezaa uses Fractle's insights to identify your customers terminology and uses this unique knowledge to help you rank better in Google.

Can Fractle really improve my site's ranking in Google?

Web Hosting & Email

We colocate our own servers and network hardware in a secure, fast, and reliable data center that is fully staffed 24/7 and features: biometric security scanners, redundant fiber paths, full battery backup, and emergency generator power.

We'll take great care of your website and email. We'll keep them online and running smoothly.

Can you migrate websites and email without interruption?

Content Marketing

The secret to attracting customers to your website is amazing content.

Most people have no idea you exist or that they need your products or service. They're not even looking.

But they are looking for something related to your product or service.

By creating the right content, Cezaa can help these customers find you, even when they're not looking.

What content can be created for my business?


Using Fractle's unique insights we can identify what your customers are seeking.

With this unique knowledge, we can help you to write — or research and write for you — effective web site content, articles, blog posts, and social media messages that will attract customers that are not even looking for you.

What are my customers really trying to find?

Inbound Marketing

Once you've attracted a prospect to your website, you still need to convert, close, and delight them.

You convert them to gain their contact details, so you can sell to them.

You close the sale to make a profit.

After you delight them, they'll share their great experience, which attracts more customers and the cycle repeats.

When can Cezaa start to delight my business?

Conversion Optimization

Once a prospect is on your website, you need to convert them into customers.

Whether that means getting them to enquire, request a demo, or buy a product, you need to make them act.

Conversion optimization is the process of scientifically tweaking your website to increase the percentage of prospects that convert into customers.

What is the conversion rate on my website?

Claim Your Free, No Obligation, Website Report

Our experts will analyze your website and answer your questions.

Find out your website's score and how it compares.

We Are Unique

Predictable Pricing

With Cezaa, you set the price.

Cezaa can provide as much or as little web help as your business needs using an agile service model.

We work to a fixed monthly budget of your choice, which can change as your business grows and expands.

How much should I budget for my business?

Continual Development

Cezaa doesn't disappear when your website is built.

Technology and the web doesn't stand still and neither can your business.

Your website and web presence needs constant care and attention to grow and to produce the value and results your business expects.

How will continual development help my business?

Hands-On or Hands-Off

Cezaa can follow your instructions and just provide the help, support, and strategic guidance you need to succeed.

Or Cezaa can take over and do everything for you: from design to advertising and research to copywriting.

We find most businesses are somewhere in the middle.

How much web help does my business need?

Our Founder

Our founder is Dr Daniel Crabtree, a leading international expert on search and information retrieval.

Daniel has a PhD in artificial intelligence specializing in web search and has presented at top international conferences like KDD in the United States, Europe, and Asia.

How can search help my business to succeed?


Daniel has built vertical web search engines including one that served over one million queries per day; and has been implementing search solutions and websites for over 20 years.

As an alumni of Stanford University's Graduate School of Business, he knows how to make the web work for your business.

How does this experience apply to my business?

Don't Forget

Claim Your Free, No Obligation, Website Report

Cezaa knows what to do to make your business more successful online.

Let us share our knowledge, expertise, and research with you.